State visit to France marks start of closer collaboration between Cosmetic Valley and the Centre of Expertise for Plant Compounds

Leon Mur

Email: leon.mur@plantenstoffen.nl

During a recent trade mission to France, the Centre of Expertise for Plant Compounds signed a Memorandum of Understanding (MOU) with Cosmetic Valley, the well-known cosmetics cluster in Chartres and the surrounding area . The trade mission had been organised in tandem with the state visit to France by His Majesty King Willem-Alexander and Her Majesty Queen Máxima on 11 and 12 March. The Centre of Expertise for Plant Compounds (KCP) was represented at the signing by Managing Director Dr Leon Mur; Cosmetic Valley was represented by its president Marc-Antoine Jamet, CEO of the LVMH Group, which includes brands like Louis Vuitton, Christian Dior and Kenzo. The two parties’ existing collaboration will be expanded further in the years ahead.

Innovative application of plant compounds in cosmetics products

There is a growing demand in the cosmetics sector for natural and new bioactive molecules – colourants, for example, or compounds with anti-ageing properties. With its strong biodiversity and wide range of plant compounds, the Dutch horticultural sector is an ideal partner for supplying these natural ingredients. KCP’s Extract Library, which recently became operational, will play a key role in the partnership.

Cosmetic Valley and KCP will work to promote collaboration between the cosmetics companies and horticultural firms. Thanks to the open exchange of knowledge and experience, both parties will benefit from this partnership: Cosmetic Valley via its access to new substances with innovative applications; the Dutch horticultural sector as a supplier of plant compounds – with the associated new revenue model.

Strengthening of regional clusters

The signing of the MOU was festively concluded with a handshake, while the Royal Couple, Dutch trade minister Liliane Ploumen and the French secretary of state for European affairs Harlem Désir looked on with approval. The partners will support each other in strengthening their respective regional clusters Cosmetic Valley and the ‘Greenports’ in the Zuid-Holland region.
The firms found in both clusters already have a strong focus on knowledge exchange and innovation. The collaboration between Cosmetic Valley and KCP will further strengthen this focus and take it to a new, international level. Leon Mur: “This development is perfectly in line with the ambition and positioning of our horticultural sector, which increasingly focuses on supplying natural ingredients and bioactive molecules to premium markets. Initiating cross-sectoral partnerships and setting up new chains are prerequisites for success in this area. And they have become possible thanks to our collaboration with Cosmetic Valley.”